Introducing the CDH team

ARMIN ASCERIC specializes in luxury hospitality and destination marketing.

Armin has held various titles at renowned resorts. In July 2008, Armin landed his first role in the tourism industry at the Monaco Government Tourist Office. After he graduated from the International Management Centre (IMC, Austria), he moved to St Lucia, where he gained more first-hand experience in luxury sales and marketing. He has worked with renowned resorts like Viceroy Sugar Beach, BodyHoliday, Rendezvous, Jade Mountain, Anse Chastanet and most recently Baha mar (SLS Baha Mar) in Nassau, The Bahamas.

In 2019, Armin continued to climb up the ladder and launched Caribbean Deluxe Hotels with his partner KEYE BRANFORD, the Saint Lucia based brand manager, to support privately owned luxury hotels and resorts in the Caribbean.